JUNIOR NATIONAL
VOLLEYBALL CHAMPIONSHIPS

Growing With One of the World's Largest Volleyball Championships

What began as a single event in 2024 has evolved into a long-term partnership between the Amateur Athletic Union (AAU) and New Sense. Over three consecutive championships, the collaboration has expanded from a focused entertainment activation into a multi-area production supporting one of the largest youth sporting events in the United States.

Photo: New Sense Productions

Large indoor volleyball tournament with multiple courts featuring red floors and black borders, crowded with players, coaches, and spectators under bright ceiling lights in a spacious convention center.

Photo: Courtesy of AAU

325,000

estimated atendees in 2025

$825.5 M

estimated regional economic impact

24 days

championship duration

9x recipient

of the champion of economic impact award

One Request Started It All

In April 2024, AAU approached New Sense in search of entertainment solutions for the Junior National Volleyball championships. The initial scope included a solo DJ, atmosphere entertainment, a custom LED video wall, and an audio package designed to create a more engaging environment for athletes, families, and spectators.

The successful execution of that first championship established the foundation for what would become an ongoing partnership built on trust, consistency, and shared growth.

2024 SCOPE:

Solo DJ
Custom LED Video Wall
Audio System
Atmosphere Entertainment

Photo: Courtesy of SportStars Mag

Photo: New Sense Productions

From a Single Activation to a Multi-Year Partnership

The success of the inaugural collaboration led to a multi-year agreement between AAU and New Sense. As the championship continued to expand, New Sense evolved alongside it, taking on a broader production role with each edition.

Rather than simply returning each year, the partnership grew through increased responsibility, expanded production capabilities, and a shared commitment to enhancing the overall event experience.

2024

The First Championship

Indoor volleyball match with two female players in pink jerseys jumping to block a ball near the net, while teammates and a referee observe the play in a crowded gymnasium.

New Sense supported the eventwith entertainment, audio production, and a custom LED video wall, creating a more engaging atmosphere within the competition.

2025

Building Momentum

Four people standing side by side, smiling in front of a dark curtain; two men in suits on the right and two casually dressed individuals on the left.

Under the new multi-year agreement, New Sense returned to support another successful championship while strengthening its operational role and preparing for future expansion.

2026

Expanding Across The Venue

Woman with blonde hair wearing a purple shirt takes a photo with her phone of five young volleyball players standing on a brightly lit stage with large blue and red AAU USA logos and a volleyball design in the background.

By the third year, New Sense was delivering entertainment and production across multiple competition areas throughout the Orange County Convention Center, supporting a significantly larger operational footprint than the original activation.

Supporting the Championship
at Scale

As the event continued to grow, so did the production
requirements.

By 2026, New Sense had expanded its services beyond a single activation, delivering entertainment and technical solutions across multiple competition areas while maintaining a consistent experience throughout the venue.

Entertainment

Group of female volleyball players stretching and warming up indoors on a polished floor, wearing knee pads and sportswear in shades of pink, red, and black, with a brightly lit scoreboard and banners in the background.

Programming across multiple competition areas, creating energy and engagement throughout the championship.

Video and Audio

A girls' volleyball team posing for a photo on stage with an AAU USA emblem backdrop and volleyball decorations, while spectators take pictures.

Custom LED video walls and professional audio systems tailored to the needs of different competition halls.

Interactive Experiences

Person in a kangaroo mascot costume wearing a pink sports jersey and black sunglasses indoors at an event with visitors and a large Molten branded ball in the background.

Interactive scoreboards, mascot performers, and additional production elements designed to enhance the experience for athletes, spectators, and families.

Three Championships.
One Growing Partnership.

Photo: New Sense Productions

What began as a single entertainment activation has evolved into a long-term production partnership spanning three consecutive championships.

Each year has brought new opportunities to expand the scope of services, reflecting the confidence AAU has placed in New Sense as a trusted entertainment and production partner.

As the championship continues to grow, the partnership continues to evolve—building on consistent execution, creative problem-solving, and a shared commitment to delivering memorable event experiences.

“From a single activation to a multi-area production partnership, New Sense continues to grow alongside one of the world's largest youth sporting events.”

NEED TO CREATE AN EXPERIENCE?

RELATED CASES

WANT TO READ MORE?